People don’t want to read, so they scan. But adjusting your creative process can encourage your users’ brains to keep reading your page.
On the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely. Jakob Nielsen
Content should be tailored to your user
To avoid your future customers just scroll down and ignore your valuable content. Urge your team to solve the next questions:
- Meet your audience. Who is your main audience?
- Define your content goal. Why are you doing this content?
- Discover why people would need it. How will they use the information?
- Present your content correctly. What is the best option to present it?
These questions sound obvious. But we’re used to jumping into the creative process without answering the basics ...